We have come a long way in the past 10 years, from designing accessories on the lounge room floor to supplying our 'dream' stores including Urban Outfitters, General Pants, ASOS and Kitson. Now days Urban Originals turns up in all our favourite magazines and blogs and has become a celebrities and editors favourite, but is mostly loved by us 'real' people who inspire the fashion blogs, from Tokyo, to Sydney and LA.

I created Urban Originals to be an amalgamation of all the things I love about life, all the things that inspire me and give me joy. All sorts of things fuel my imagination and designs, old films, music, artwork, books, vintage photographs, my favourite magazines and my absolute love of Los Angeles. I am addicted to fashion blogs, and prowling the internet for inspiration for everything from our next range to my next travel destination.

Fashion is in my blood. It's a thing I have nurtured since childhood. It has inspired me from as young as I can remember.

Enjoy our products and keep a look out for our new pop up collections online.

X Susanna Cates
Designer, Urban Originals